There are three million women-owned enterprises in India. Growing at 11% annually, micro-enterprise has the potential to pull millions of people out of poverty and generate tremendous employment. According to a 2014 International Finance Corp. (IFC) study, only a fourth of these women owned enterprises are able to access formal credit. The rest rely on the informal economy and pay huge interest rates.

The unmet gap - $116 billion – presents a huge opportunity for financial institutions, especially since women owned businesses are considered far better credit risks.

Today, Mann Deshi is dedicated to creating and championing for affordable finance for women micro entrepreneurs. We promote digital literacy and support rural women learn and benefit from the cashless economy. We are also setting up the country’s first Social Impact Fund which will provide debt to women micro entrepreneurs to help them take their businesses to the next level.